Privacy Policy

The following policy applies to AWARD Reading is committed to protecting the privacy and security of its online visitors. This policy statement provides our visitors (e.g. parents, teachers, librarians, and children) with an overview of the measures we have taken to provide a safe online environment. This Privacy Policy applies to our online practices only, except the Opt-Out procedure below also applies to our offline collection of personal information.

Personally Identifiable Information

We consider the following, among other things, to be personally identifiable information: first and last name, email address, street address, and phone number.
We may collect online and use personally identifiable information from our adult visitors: (1) to process and fulfill orders for products or services; (2) in connection with contests, sweepstakes, games, surveys, forums, subscription registrations, content submissions, classroom activities, our requests for suggestions, and visitors’ requests for information; and (3) to customize the content on our site for our visitors’ current and future needs. In addition, this personally identifiable information may be used to provide our visitors, via email or other means, information about materials and activities that may be of interest to them, including products or services of third parties. For these reasons, we may share such information with third parties. If you decide to purchase a product, additional information will be required at the time of purchase. That information is not stored by us and is only stored by our financial institution for the purpose of processing payments made to us. That information is safeguarded with extremely high, bank-level security, and it will not be used for any other purposes. Credit card processing is performed using a completely secure, above industry standard encryption to secure and encrypt your credit card transaction and other personal information.

For Parents and Guardians

There are many activities on the AWARD website in which children can participate and enjoy without having to share personally identifiable information. In compliance with the Federal Trade Commission’s Children’s Online Privacy Protection Act, AWARD will not condition a child’s participation in an activity that requires personally identifiable information on that child disclosing more personally identifiable information than is reasonably necessary to administer the activity. The personally identifiable information we collect from children under the age of 13 includes, among other things: first and last name, email address, street address, and phone number.
For certain online activities, we may require verifiable parental consent before collecting or using personally identifiable information from children under the age of 13. With these activities, AWARD will notify the respective parent of our privacy policy and obtain verifiable parental consent before collecting personally identifiable information from the child, unless we collect only the child’s name and online contact information to: (1) obtain parental consent or provide parents with notice; (2) respond directly on a one-time basis to a child’s specific request; (3) respond more than once to a child’s specific request along with providing parental notice of such use; (4) protect the safety of a child; or (5) comply with legal requirements. When we provide parents with notice and/or seek consent, we also give parents the ability to let us know if they do not want any further use made of the personally identifiable information we have collected from their child. Parents can request to review or have deleted their child’s personally identifiable information from AWARD’s records, and refuse to permit further use of a child’s personally identifiable information by writing to us at, PMB 153, 331 West 57th St, New York, NY 10019-3101.
Unless we indicate otherwise and obtain prior parental consent, personally identifiable information collected from children under the age of 13 will be used solely by AWARD. Our site may use reputable third parties to present or serve the advertisements that you may see on our web pages and to conduct research about the advertisements. Our Privacy Policy does not cover any use of information that such third parties may have collected from you or the methods used by the third parties to collect that information (e.g., cookies, web beacons, and clear gifs).

For Teachers

There are many activities on the AWARD site that are for teachers, which enable teachers to add another dimension to their classroom and students’ activities. In order to create such online classroom activities, we will collect personally identifiable information from teachers and have teachers provide a password to their students so that students can publish materials online and do other activities online in connection with their class through the use of such password. We will only enable such passwords with the verifiable consent provided by teachers acting on behalf of parents. We also have classroom activities where we collect prior consent from teachers on behalf of parents in order for children under the age of 13 to participate.
A teacher may revoke the consent he/she has provided on behalf of her students’ parents, or he/she may inquire about personally identifiable information that has been collected from a student by writing to us at,
  • PMB 153, 331 West 57th St, New York, NY 10019-3101.
Contact Us
If you have any questions, comments, or concerns regarding our privacy policy and/or practices, please contact us at:,
  • PMB 153, 331 West 57th St, New York, NY 10019-3101

Effective Date

The privacy policy set forth above is effective as of September 17, 2007 and applies to all information previously obtained by us. AWARD reserves the right to change its privacy policy at its sole discretion. Users will be informed of any such change by AWARD posting a new privacy policy on its website. The effective date of any change of privacy policy will be clearly marked.

AWARD Publishing Ltd
40 West 55th Street, #9B
New York NY 10019-5376
212 246 0405